Nike ISPA




ISPA - Improvise, Scavenge, Protect, Adapt

Context / Behind-The-Scenes

           
            And with them, or after them, may there not come that even bolder adventurer — the first geolinguist, who, ignoring the delicate, transient lyrics of the lichen, will read beneath it the still less communicative, still more passive, wholly atemporal, cold, volcanic poetry of the rocks: each one a word spoken, how long ago, by the earth itself, in the immense solitude, the immenser community, of space.







Comissioned By:
Creative Director:
Director:
Lighting
Design:
Producer:
Nike + Adam Studios
Michael Kusumadjaja
Ryan Chun
revivethecool
Nayquan Shuler
Yohan Yoon

Mark