I’m a storyteller at heart and a producer by craft-- building a career that blends creativity with execution.
With over 10 years of experience, I’ve directed, developed, and produced work across 360 campaigns, video/photo shoots, and experiential activations, always ensuring that ideas don’t just exist—but come to life in meaningful ways. This dual-track background allows me to understand both the creative vision and the logistical needs of a project.
I focus on delivering strong & impactful results, whether I’m leading a creative concept or handling the production side.
contact@yohanyoon.com
— NIKE Millerose, Women’s Brand Voice, & NWSL Away Kit Activations
2025
- We activated customization merch & photo moments for the local NYC community on behalf of multiple Nike creative teams. Custom bombers for Olympic athletes, personal trading cards, and customized shirts and NWSL soccer kits.
- Agency: M2
- Role: Senior Producer
— NIKE C1TY Launch
2024
- Nike’s new C1TY sneaker launch is derailed after the truck is vandalized & breaks down. Rolling with the punches-- Nike NYC dispatches their crew, handing out product to the people of New York
Agency: M2
- Role: Creative Director, Video Director, & Executive Producer
— Nigh Pillow Launch
2024
- “For all the places you call home” Nigh Collective’s official product launch video, shot and made in NYC
Client: Nigh Collective
- Role: Creative Director & Director
— Balming Tiger, May Cover
2023
- Balming Tiger @balmingtiger on leading a refreshingly weird age of K-Pop.
Editorial: Timid Magazine
- Role: Creative Director & Director
— Converse x Ader Error
2023
- Korean-based fashion brand Ader Error teams up with Converse once again for their deconstructred take on the iconic Chuck 70,
- Director: Human Animal
- Role: Producer
— Converse x COMME des GARÇONS
2022
- Converse x CDG 2022
- Design exploration with Mouthwash Studios & Services Généraux
Design Agency: Mouthwash Studios
- Role: Creative Producer
— Veilance - Systems of Dress
2022
- Arc’teryx Veilance 2022 starring NYC’s cultural tastemakers.
Photographer: Fahim Kassam
- Role: Producer